The Drum recently published their New Year Honours list, and our cheeky tweet for Nokia, poking fun at its rival Apple, has been awarded as Tweet of the Year!
Our two word tweet for Nokia – “Thanks, #Apple” – accompanied by a picture declaring “Imitation is the best form of flattery” quickly went viral and has since garnered an astonishing 38,000 retweets. Twitter’s head of planning declared, “This tweet got more retweets than Oreo’s ‘Dunk in the dark’ tweet from the Super Bowl.”
Big thanks to The Drum!
Other notable winners were Snapchat, as social phenomenon of the year, and Paddy Power’s Rainbow Laces as PR triumph of the year.