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Strategist Stacey Neumann on the tears of joy face as word of the year and how brands must think emoji

Oxford Dictionaries’ decision to name the ‘tears of joy’ emoji as its word of the year has certainly caused controversy and our very own emoji expert Stacey Neumann has weighed in on the topic.

Stacey states that marketers can no longer ignore the growth of visual communication and must become a core part of how millennials interact. To read more of her thoughts in The Drum, check it out here.