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Senior Client Director Ryo Murad talks brand building and trust in light of Sega gaming betrayal

Naoki Satomi, President and CEO of video game company Sega, recently commented on the fact that their recent games have ‘betrayed’ the trust of gamers. He said that he hopes to regain players trust by reinventing and rebuilding the once beloved and iconic gaming brand.

Our Senior Client Director Ryo Murad advises how Sega should go about making these changes and discusses where Sega went wrong in Marketing Magazine’s latest publication.

His main argument was that brands of late, like Sega, are too concerned about developing products at a rapid pace, and in doing so, lack quality, relevance and a true understanding of what their customers want.

To read the article for yourself – check it out here.