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Mel Edwards on how and why your brand should adopt an underdog mentality in The Drum

CEO to Wunderman EMEA and Chairman to Wunderman UK Mel Edwards states how and why your brand should adopt an underdog mentality in The Drum.

Mel enforces that it’s about time we hired more underdogs as a business needs a team with different cultural and geographical backgrounds, so they can identify and reach unique solutions to global issues.

She also states that in business today, we all fit into that underdog category. It doesn’t matter if you’re a little startup running on fumes or a huge legacy brand – with digital disruption, you’re no longer automatically favoured to win.

Read more of Mel’s thoughts in her dynamic piece here.