Wunderman London’s famous tweet for Nokia is a four-time finalist at the Shorty Industry Awards.
• Best Use of Social For Consumer Electronics
• Best Branded Real-Time Response
• Best Use of Social by One Brand to Another
• Best Use of Social for a Consumer Brand
The tweet was a social response to the launch of competitor Apple’s new product that bore a striking similarity to Nokia’s mobile phone range. Quickly dominating Apple’s own hashtag and the online conversation, the tweet garnered over 64 million impressions and officially became the most retweeted brand tweet in the world. Ever.
Not bad for a few characters and a twitpic.
Now in their 6th year, the Shortys honour the best use of social media, and the winners will be revealed on April 7th at TheTimesCenter in New York.