Wunderman UK ECD Ian Haworth puts emphasis on why creating a ‘flow state’ can help your agency remain relevant in his third blog post for The Drum.
Survival of the fittest is the name of the game for so many creative agencies. So how do you ensure you’re delivering a perpetual flurry of fresh thinking and innovative ideas? How can you create an empirical value that drives success from nothing?
Ian says it’s down to getting in the ‘zone’, becoming utterly immersed in a feeling of focus, and enjoying the process, otherwise known as the ‘corporate flow state’. Read more of his blog in The Drum here.
As a modern day creative director, in this blog series Ian will explore the changing nature of the role in the modern media world.