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Ian Haworth on the challenge of finding and keeping creative experts

Wunderman UK ECD Ian Haworth outlines the challenges of finding and keeping creative experts in his second blog post for The Drum.

Ian insists that to stay relevant as a creative director today, where the idea landscape is so diverse, you not only need to have a rich, top-level understanding of your industry, but must have the right mix of creative experts at your side. Read it here.

As a modern day creative director, in this blog series Ian will explore the changing nature of the role in the modern media world.