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Ian Haworth in The Drum on why it will ‘always be about the big idea’

Advertising has changed, but has the creative director? In this series with The Drum, our very own Executive Creative Director Ian Haworth explores the changing nature of the role in the modern media world.

In his first piece, Ian focuses on why it will ‘always be about the big idea.’ Ian states that the understanding of what an idea is, is rapidly changing shape. This is largely due to consumers’ unwavering attraction to originality coupled with the rise of the hyper-connected world.

Read more of Ian’s thoughts in The Drum here.