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How to harness collaboration to take clients to extraordinary and unexpected places

Sponsored by Wunderman, The Drum’s ‘Plan it Day’ has been a huge success so far and there are a number of ways to embrace this collaborative approach. Thinking of the 10 challenges ahead at Plan It Day, CEO Chris Perry has pulled out three key principles which he thinks are intrinsic to this way of working. To read these principles alongside other insights from Chris, click here.