How to be an Account Manager, Kallula Dixon.
Tell us about what your job involves?
Acting as a bridge between client and agency. Also gaining a complete understanding of account and client requirements to help build campaigns on a strategic level. Growing the account and spotting opportunities for new work. Finally financial accountability to ensure that the account is not over/under burning.
How did you get to where you are now (what has been your career path)?
I studied Marketing at Newcastle University, graduated in 2010. I have always worked in client services.
What are the biggest challenges and how do you overcome them?
Transitioning from Technology to Advertising. I overcame it by immersing myself in agency life after the transition and always asking questions (no matter how silly I sounded).
What do you enjoy most about your job?
The fast paced culture and the interaction with a mix of talented people.
What characteristics do you need to do your job?
You need to be adaptable, good at reading personalities, patient and have a good sense of humour.
How do you think your job will evolve over the next few years?
I think it will become even more important for Account Managers to work closely with Strategy Managers. This relationship is key to fully understanding the client needs and coming up with innovative ways to meet and surpass them.
How are you adapting for this change?
I am reading up on strategic techniques and immersing myself in research regarding consumer behaviour in the sector.
What would you recommend to anyone thinking of doing what you do?
I would recommend shadowing or interning in the role. Getting as much experience as possible across different accounts (print, digital, social, CRM) and then deciding which suits you the most. When you love your work you excel.