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EMEA CEO Mel Edwards defends today’s charity DM in Campaign

Do charities prey on good natured people to help support their cause or are charities and their direct marketing agencies just doing all they can to break through in a heavily competitive industry?

Our EMEA CEO and UK Chairman Mel Edwards shares her point of you alongside a creative director and RAPP and Havas Helia CEO’s in Friday’s issue of Campaign.

See what they have to say here.