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Creative Director Nigel Webb describes why artificial intelligence will not create more engaging ads

Emotional advertising is something of an interesting topic according to our Creative Director Nigel Webb. In Campaign magazine, Nigel debates the use of human imagination and empathy in advertising versus AI tech.

Seeing artificial intelligence technology in poster sites react to your thoughts is, at first glance, certainly surprising but once the novelty has worn off will anyone pay attention?

To read more on Nigel’s views in Campaign mag, click :