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Content meets Commerce – Ad Week Europe with Richard Dunn and David Robinson

Wunderman’s Chief Strategy Officer, Richard Dunn joined News UK’s Betting and Gaming Director, David Robinson on the IPA stage at Ad Week Europe 2016.

The duo spoke about how brilliant content drives commercial success, and the project which brought together an agile cross client / agency team to produce and distribute content that their Dream Team FC audience can’t resist.

In case you missed the lively discussion on content meets commerce, you can watch them take the stage via this link to the live stream –