Next >
< Previous

Four rules to making content King

Campaign recently asked various agency and industry heads ‘do clients want agency content teams?’

Two months after we launched our dedicated content studio, our Social Strategy Director Matt Redman felt suitably positioned to talk about the four key questions he believes agencies must ask themselves before diving into the world of content marketing.

And with there being a lot of confusion with clients around the role of content and what type of agency should be creating it, Matt talks about experiences in the last year or so with our clients.

Read more of what Matt has to say here.