Next >
< Previous

Chris Daplyn on why consumers have been responsible for business transformation since 1995

Wunderman UK Managing Director Chris Daplyn weighs in on why consumers have been responsible for business transformation since 1995 in ‘Real Business.’

He states that Uber, Airbnb and Netflix are tired and overused sources of inspiration when it comes to business transformation. He explains that many organisations fail to understand how successful business transformation is born.

A great piece from Chris. Take a read here.