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CHECT’s ‘Put your phone to better use’ launches today for World RB Awareness Week

Today marks the second day of World Retinoblastoma Awareness Week – and the launch of our latest campaign on behalf of The Childhood Eye Cancer Trust ‘Put your phone to better use.’

Latest research shows the average person will spend four years staring at their phone screen. People spend an average of three hours a month on Twitter and five hours a month on Instagram – all of which adds up to a lot of wasted time on your mobile device.

Instead, our campaign parodies advertising by popular smart phone manufacturers and urges viewers to use their phones to help detect and defeat a rare, deadly childhood eye cancer called Retinoblastoma (Rb). We also suggest viewers go one step further by using their phone to help save the sight and lives of children diagnosed with Rb in future by texting “EYES91 £3” to 70070 to donate £3 towards CHECT’s work.

We were beyond pleased with the success of our previous campaign ‘The Next Photo’ and hope to continue helping CHECT spread awareness of Retinoblastoma.

Check out our campaign video here.