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Charity Marketing – The Alternative to Shock Tactics

In response to the tragic outcomes of recent events and the devastation faced by those affected, charity marketing has sky rocketed.

One of our Strategy Directors, Annie Gass recently discussed the importance of such marketing and whether or not shock tactics are as effective as sincerity and clever insight. The article, featured in Campaign and other trade publications, describes the pressures experienced by charities to make themselves heard among the competitive media landscape within their budget and also mentions the marketing trends that served as the inspiration for our latest success – “Have you CHECT?”

For the full article and to read more about her thoughts, check it out here.