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Battle of the Brands – but is Attack Advertising the Answer?

Recently, we’ve discussed the effectiveness of Attack Advertising and whether or not it’s really all it’s cracked up to be. Last week’s Lidl advertisement blatantly bashing Morrison’s attempt to match their low prices certainly had us all laughing… see here.

In this week’s issue of Campaign, our CEO Mel Edwards has commented on the subject and shares her opinion about when and where Attack Advertising is acceptable and better yet – worth it.

Check out her response and the rest of the article here.