In the ever-changing world of advertising, there are always new trends to follow and focus on. In yesterday’s issue of Campaign, 16 of ad land’s sharpest minds including our very own CEO Mel Edwards, shared their thoughts on the year ahead and which issues to focus on in 2015.
Mel discussed customer engagement and the power of social influencers. She also emphasised that given the evolution of today’s consumer, marketers need to engage consumers with the right content, at the right time and on their consumers’ favourite platforms.
The full article also features perspectives on technology, mobile and the political climate in 2015, so do check it out!