We actively listen to consumers and their conversations and anticipate their needs in real time. We listen to conversations that matter with consumers and among them and seek to understand the connections and influences that drive demand. We do this through a rich array of best-in-class services, supported by proprietary tools and processes. Here’s a list of what we offer to help our clients understand their consumers’ current and future behavior:
Strategy
Data Strategy
CRM and eCRM Consulting
Acquisition and Conversion Strategy
Retention and Loyalty Strategy
Digital Strategy and Experience Design
Channel and Contact Strategy
Search Marketing Strategy
Social Integration Strategy
Product/Service Extension Strategy
Marketing Best Practice Analysis & Scorecarding
Analytics
Exploratory Data Analysis (EDA)
Customer Profiling
Customer Segmentation/Clustering
Product Affinity & Pathway Analysis
Model Development
Site-Side Analytics
Research
Qualitative and Quantitative Research
Ethnography
Social Research
Proprietary Tools & Processes
Brand Asset ®Valuator
Wunderman Brand Experience/Scorecard®
Loyalty Marketing Framework™
Wunderman Search Advantage™
AmeriLINK® US Consumer Database
Embedded Resource Model