Gary Laben
President and CEO, Knowledge Based Marketing
It takes imagination and insight to help clients turn knowledge into customer-centric solutions—two qualities Gary S. Laben is known for. As president and CEO of KnowledgeBase Marketing, Inc., Laben is responsible for much of the company's day-to-day operations. Making a name for himself early on in his career, Laben has expertise in the areas of product development, marketing communications, planning and business development. He is a former Direct Marketing Association Young Direct Marketer of the Year.
Laben is an 18-year veteran of the information marketing industry. Prior to joining KnowledgeBase Marketing, he served as the vice president, marketing and business development at Experian. Laben also held the position of director of marketing and business development for TRW Target Marketing Disciplines, where he substantially grew the company’s revenue by the conception, development and management of new products and new channels of distribution.