Forrester Marketing Forum Keynote
Who better than Lester Wunderman to deliver the keynote address to over 300 marketers at Forrester’s Marketing Forum 2007. The conference, held annually in Miami, looked at how marketers must consider consumers and their behavior. Marketing organizations, such as Wunderman, will lead the charge as new opportunities unfold and consumers’ power increases.
Lester’s keynote address looks at what drives a customer-centric culture, the application of direct marketing principles and the accompanying skills that will drive marketing in the digital age.