Enrique Yuste
Executive Vice President and Regional Director, Latin America
Wunderman Latin America
Advertising is in Enrique's DNA, starting with his grandfather - the pioneer of Argentinean advertising - and has been printed along with his name on his university diploma, as well as on plenty of business cards. Enrique's extensive knowledge of the advertising business and his infectious attitude make him one of the most effective leaders in Latin America. He is responsible for business expansion in Brazil, Chile and Mexico. He also serves as Chief Client Officer for Wunderman accounts spanning mass channels.
Enrique knows how to build brands as well as customer relationships. He feels equally comfortable creating media plans, storyboards, strategies, database or Internet work for clients. Under his leadership, Wunderman's Latin American operation has grown and prospered, adding significant global and regional business, including Diageo and Nokia.