Customers as Constituents
2008 ADMA Forum Conference, June 25, 2008, Sydney, Australia
Daniel Morel, Chairman and CEO, Wunderman
Engagement is a promise to do something. Not just to do something but to continue to do it with each other. It involves one or many to participate. And it doesn't just mean showing up, although that is important - have something relevant to add to the conversation... Daniel Morel welcomes you to the age of influence marketing, where, much like politicians, building constituencies instead of customer bases is the name of the game.