Anyone who has met Mel would describe her as driven, passionate about her work and down to earth—all qualities that will serve her well when she takes the reins as president of Wunderman UK later this year and becomes a member of the agency’s Leadership Board.

Noted in the industry and in the press for her candid and ‘effervescent’ commentary, Mel believes passionately in the power of CRM when delivered in a way that delivers a meaningful relationship for both the customer and the brand. She believes this can happen even when speaking to 22 million customers—a topic she explored in her 2012 Campaign Magazine ‘The Year Ahead’ essay for the direct marketing industry.

Mel comes to Wunderman UK from LIDA, part of M&C Saatchi, where she was CEO since 2009. She oversaw the agency’s growth, doubling its profit through a combination of organic growth from clients such as Boots, MINI and DHL and new business wins.

Her passion for creativity resulted in numerous creative honors, including six DMA Gold awards in 2011, a Gold award at the 2012 Caples and three entries into the D&AD Book, the most for any direct marketing agency this year. Mel was named chairperson for the IPA’s Direct Marketing Group at the start of 2010 and developed a program of successful events bringing together leading creative directors from top U.K. agencies, celebrating and supporting creativity in the UK direct industry. In addition, under her direction, last year Marketing Magazine named LIDA, Direct Marketing Agency of the Year and Campaign Magazine named it runner up.

Prior to LIDA, Mel worked in the U.K. for TBWA\GGT, Smith Bundy and MRM.

When not at work, Mel enjoys spending time with her family. One of the many things they do as a family is spend time at the coast, for Mel it helps her unwind and stay ‘normal’.

Hailing from Australia where he is renowned as one of the most awarded and recognised integrated Creatives, Matt has been with Wunderman since 2008. Under his creative leadership, Wunderman Sydney became the #1 most creative office in the global network, collected an array of trophies for innovative and creative campaigns, developed an enviable list of new clients, and was shortlisted as DM Agency of the Year four times in a row.

He has led his team to produce several world first ideas and technologies, including new media channels, biodegradable fertilising ink, Facebook’s first ever audio-based sharing app, and Google geo-coding in augmented reality.

Matt was listed as one of Australia’s ‘Power 20’ for 2012, was nominated for Australian Direct Marketer of the Year 2011 and received the inaugural Award for Outstanding Contribution to the industry. He served on the Cannes Direct Lions jury in 2011, and was named Creative of the Year 2010 in the APAC Region.

As one of just six Creative Leaders selected for Wunderman’s Global Creative Council, Matt has been tasked with positioning the agency as an international creative hotshop, starting with London.

No-one knows what he does in his spare time. He may be a ninja. Or a volunteer thimblerigger.

Caroline has a superb track record in bringing highly effective data-based marketing solutions to the companies and clients she’s worked with, including an understanding and appreciation of how data is integral to customer intelligence and successful customer engagements. Her energy, creativity and foresight have contributed to her industry leadership and her role of ensuring our clients have state-of-the-art, knowledge-based marketing solutions.

Most recently, Caroline was Managing Director of the Callcredit Information Group’s Marketing Solutions division, where she led the delivery of complex services to blue chip clients. She also managed its sale of Callcredit Group to Vitruvian Partners, a venture capital firm. Prior to that, she was CEO of Broadsystem, a customer management business delivering multi-channel customer contact strategies.

Caroline also founded HDM Worboys, a database marketing business which managed complex customer data from multiple sources and which served a diverse client base. Having developed a new business model based on service fees rather than transactions, she successfully sold the business to News International.

Caroline also acts as Chairman and Trustee of the Institute of Direct and Digital Marketing, a leading industry association.

When it comes to specific experience in financial services Caroline has worked extensively in this sector for brands such as Barclay Card, MBNA and Paypal.

Martin Conneen knows Wunderman well. As global client lead for Nokia, Martin directs a team of more than 400 people in over 50 markets and oversees our digital production hubs through WPP’s Deliver. In just two years, Nokia has grown into one of the agency’s largest accounts. He is based in London. Before heading the Nokia account, Martin was in Tokyo, where he was responsible for building from the ground up Wunderman International, a separate entity dedicated to support Wunderman’s Microsoft business. The business grew to nearly $10 million in just a few years. Prior to joining Wunderman in 2006, Martin was with OgilvyOne, where he was the general manager of OgilvyOne Tokyo and managing partner of Interactive. While there, he led the American Express team for the Ogilvy Group, including development of advertising, direct and interactive programs. He also developed the Unilever Multibrand RM program. He was responsible for growth and development of digital services, partnerships and client satisfaction. Martin also spent seven years at AGENCY.COM, an interactive agency now part of the Omnicom Group. He was vice president of Client Services in New York leading the Compaq and Verizon accounts. He then moved to Colorado to become regional president of the 90-person office, developing and managing interactive solutions for GM and Sprint. Martin started in advertising at Raboy Stoner and was an English teacher in New York City.

Julian heads up the digital operation at Blast Radius, part of the Wunderman Network, ensuring that the agency is at the forefront of digital innovations that produce effective marketing campaigns. He has specialised in interactive marketing for the past 10 years.

He began his marketing career client-side at Porsche Cars GB, before moving agency-side to Proximity and then on to the role of senior client lead at AKQA, managing the Orange and Microsoft business. Julian joined the agency when it was Wunderman Cato Johnson, serving as a vital member of the team, and was subsequently promoted to the post of Head of Digital Operations at Wunderman UK.

In his spare time, Julian is head coach of the U9s at Tring Rugby Club where he’s challenged each week to direct 45 children to pull in the same direction.

Mike is a Chartered Accountant who has spent the vast majority of his career working in the Marketing Services industry. Collaborating closely with the CEO on the financial strategy of the business, Mike provides advice, guidance and support on business and financial consequences.

Mike also consults outside the agency to a growing number of stakeholders in Wunderman, the wider Y&R Group and ultimately WPP. He joined Wunderman in November 2009, having spent more than 20 years in the Ogilvy group, where he served for six years as CFO of the Ogilvy UK Group, comprising eight companies and 1,200 employees.

Mike is a keen sportsman, captaining his local village cricket team and, when time allows, playing the occasional very poor round of golf.

After studying Business and Sports Science at university, Josette joined loyalty marketing specialist Carlson Marketing Group, developing work with clients such as the COI, Yellow Pages, UDV, PPP healthcare to name a few. From there she was Account lead on O2 Loyalty business, T-Mobile digital and offline. She was also part of the launch team for T-Mobile’s direct proposition as part of an integrated agency/ client team. As the lead of a digital healthcare division she was responsible for driving digital integration across the advertising and PR healthcare clients. Josette has a wealth of Financial Services experience having been the Account lead on UK brands such as LloydsTSB retail and business banking, More Than, Natwest Private Banking, Direct line, Morgan Stanley and HSBC credit cards. Currently she is Lead on Ford of Britain and Visa. A consummate professional with a passion for creatively driven marketing effectiveness. Out of work she loves keeping fit, the outdoors and is a novice Triathlete, when not being out witted by her two small boys.

Stephen currently leads the Team Microsoft UK and EMEA business across group operating companies. Joining Wunderman in 2011, Stephen has overseen a business restructure to consolidate core group business and introduce agency partners KBMG and ZAAZ to build a formidable integrated offering for Microsoft.

With strong international and network experience, he started his marketing career client-side at Kraft. Stephen then moved to the agency world to begin a ten year career with Ogilvy, running major network clients including IBM, Lotus and SAP. To avoid typecasting, he led Unilever for OgilvyOne serving as global integration lead for the Dove Campaign for Real Beauty. These clients were at the forefront of digital marketing, leading innovation and defining the discipline.

This was followed by four years with Draftfcb to lead the new CA Technologies account across Interpublic companies as well as running the Motorola EMEA digital business, Boeing and Dorchester Hotels global account. Prior to joining Wunderman Stephen spent 2 years running HP EMEA across Saatchi and Saatchi and Pubilcis Groupe agencies.

Stephen comes from The Cotswolds, but has lived an urban career in London, New York, Boston and Geneva.