The advertising industry needs to take the “good with the bad” as it gears-up for an “interesting” year at Cannes, says Wunderman’s Executive Creative Director Ian Haworth and Chief Strategy Officer Richard Dunn.
In their first Facebook Live interview - hosted by members of Wunderman’s creative team, Charlotte Khushi and Lucy Eldridge - the pair tackled questions from the audience, including whether they preferred Cannes or SXSW, and what swimsuits they would be packing. They also made their predictions for the Cannes Lion award winners.
Watch the full video here.
“Cannes gives the industry important time to reflect on its significance in society,” said Richard. “With advertising playing such a crucial part in everyday life, advertisers need to face the good and bad head on, with a few glasses of rosé thrown in, of course.”
On the topic of creativity, Richard and Ian picked out some key pieces of work in-with a great chance to bag a Lion. Fearless Girl by State Street Global Advisors seems a unanimous winner, as its message ‘garners a higher meaning with a greater purpose’.
Ian added that there have been some incredible campaigns from the Wunderman network too, citing the Danone work from Paris, Coins of Hope by These Days and Red Card for Violence by Peru.
Richard tackled his most memorable moment from Cannes ever, and one audience member asked whether the duo were already dressed for Cannes. “I’m always Cannes ready”, said Ian - fashioning chinos and a white shirt. We’ll give him that one.
See the full post on the Wunderman UK Facebook page.