Every agency’s dream is to be creative. It’s the ultimate goal, not just for creative directors, but the client and the rest of the agency too.
Wunderman UK ECD Ian Haworth writes for The Drum that building the right environment in which an agency or client team can foster and produce great ideas is easier said than done. From his own experience, gained working with a host of creative teams in agencies across the globe, where some agencies won a shedload of awards, he can testify to that.
As a modern day creative director, in this blog series Ian will explore the changing nature of the role in the modern media world.
Read Ian’s latest blog post for The Drum here.