ClickZ articles by Jason Burby
ClickZ Network publishes twice-monthly commentary by Jason Burby, the chief analytics and optimization officer for ZAAZ, part of the Wunderman Network. Burby’s ClickZ columns share practical insight into interpreting and leveraging raw Web traffic data to improve site performance.
Jason speaks frequently at conferences and seminars, helping spread the word on the effective use of Web analytics. Together with Shane Atchison, Jason is co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions.