Social network sites are a new battleground for brands. We understand how to identify influencers, engage them in conversation and convert prospects into sales. We believe that influence is one of the most valuable assets a brand can have in the networked economy where everyone's connected, all the time.
Social network management
Fiesta had come to represent all that was dull and uninteresting in its 30 year history. Wunderman set about reinventing Fiesta as a style icon by making it 'the Zeitgeist' (spirit of now). We invited our audience to upload images to Ford's own Flickr group, we drew live content from partners like Vogue, GQ and Last FM and we established a 'This is Now' blog. See what over 1 million visitors shared.
Wunderman launched the all new Ka, combining a digital and direct acquisition campaign. To attract the younger, hard-to-reach driver we created the Find It social map of Europe and an innovative 3D interactive mobile experience. See the results for yourself.
The teenage years are notoriously difficult and periods are often far from happy. Wunderman developed two web platforms to help girls through their teenage years. Being Girl acts as your 'virtual big sister' while Happy Island created a community platform dedicated to happiness. See why teenage girls return time and again.
We needed frenetic, internet-obsessed 16-24 year olds to think the Pringles brand was cool again. Our challenge was even greater in the social media space, where every other brand was vying for their attention. That's why we decided to turn Pringles' usual 'sharing' strategy on its head and create 'Help the Oversharers.' Find out how we got teenagers to share less and love Pringles more.
Windows products were not the natural choice for tech-savvy young people wanting to express themselves creatively or connect with friends. So Microsoft briefed us as part of a multi-agency team for a clever way to show that Windows 7 is about entertainment, creativity and having the tools to produce whatever you want. Enter the 7 Second Movies competition, which put Windows 7 firmly hand in hand with entertainment and creativity in the minds of our audience.
