We're the UK's largest direct agency delivering both high and low volume campaigns that are always innovative, perfectly targeted and deliver ROI. We utilise our vast experience and cutting-edge testing and learning tools to optimise everything we do. This ensures we generate an exceptional response, helping to grow the businesses of our clients.
Direct marketing
Facing extreme competition and price undercutting, Ford needed to reassert their position in the market. Rather than sell a campaign, we set out to sell a philosophy. Wunderman created a benchmark for quality and value - The Ford Standard. This was a simple message we intelligently executed across various media and it was so successful that other European Ford markets have now adopted it.
Wunderman launched the all new Ka, combining a digital and direct acquisition campaign. To attract the younger, hard-to-reach driver we created the Find It social map of Europe and an innovative 3D interactive mobile experience. See the results for yourself.
Range Rover - Decisions, Decisions
We created a direct marketing campaign targeting premium car owners. By appealing to the connoisseur in them, we positioned buying a Range Rover not as one among many premium cars, but a life choice similar to buying a Patek Philippe watch. See how we exceeded our target by 400%.
Designed to face the Toughest Test
The new 2010 Land Rover range launched bang in the middle of the recession. As a brand underpinned by durability, Land Rover had to be seen as resilient enough to not resort to price led deals like its cheaper competitors. We had to create a DM campaign that compelled current Land Rover owners to physically get into one of the new models in a test drive so they could discover the superiority for themselves.
Microsoft asked Wunderman to help create a brand from scratch and take on the might of Google and Yahoo! in the search market. We determined the audience to target, a multi-channel launch campaign, online support for the prospective customer and a follow-up programme for prospects. See how we achieved the 12-month target in three months.
As part of the successful launch of the all new Jaguar XJ, we were tasked to build excitement, anticipation and interest in the car before the reveal on 9 July 2009.
Our 12- to 24-year-old target audience are notoriously image conscious. The role of the campaign was to dramatise exactly what they look like to friends and peers when they thoughtlessly drop their litter on the street. See how we labelled them dirty pigs!
Orange needed hard-working retail advertising to drive customers to store and to buy online. We created distinctive, attention-grabbing ads that cut through the clutter of the marketplace. See how we got customers to flood in-store to sign-up.
