We connect people and brands by creating ideas that are straightforward, elegant and compelling. Our digital expertise is key to capturing the attention of new, existing and hard-to-reach audiences, while delivering measurable results and significant returns.
Digital aquisition/ dialogue
Facing extreme competition and price undercutting, Ford needed to reassert their position in the market. Rather than sell a campaign, we set out to sell a philosophy. Wunderman created a benchmark for quality and value - The Ford Standard. This was a simple message we intelligently executed across various media and it was so successful that other European Ford markets have now adopted it.
Fiesta had come to represent all that was dull and uninteresting in its 30 year history. Wunderman set about reinventing Fiesta as a style icon by making it 'the Zeitgeist' (spirit of now). We invited our audience to upload images to Ford's own Flickr group, we drew live content from partners like Vogue, GQ and Last FM and we established a 'This is Now' blog. See what over 1 million visitors shared.
Nokia - Have a Finnish Christmas
Nokia wanted to bring a Finnish White Christmas to the UK. This was a huge campaign, supported by strong ATL activity to drive to a web destination. So not only did we have to support the idea, we also had to drive sales, engage users in a competition and push people to the Nokia apps store. Just to add another level of complexity, the client wanted all these elements to have equal weighting.
Football or rugby, which is better? This was the debate we were looking to ignite with our viral film featuring rugby star Josh Lewsey. See why BBC's Football Focus played the film in full and why over a million people viewed it online.
We needed frenetic, internet-obsessed 16-24 year olds to think the Pringles brand was cool again. Our challenge was even greater in the social media space, where every other brand was vying for their attention. That's why we decided to turn Pringles' usual 'sharing' strategy on its head and create 'Help the Oversharers.' Find out how we got teenagers to share less and love Pringles more.
Microsoft asked Wunderman to help create a brand from scratch and take on the might of Google and Yahoo! in the search market. We determined the audience to target, a multi-channel launch campaign, online support for the prospective customer and a follow-up programme for prospects. See how we achieved the 12-month target in three months.
Windows products were not the natural choice for tech-savvy young people wanting to express themselves creatively or connect with friends. So Microsoft briefed us as part of a multi-agency team for a clever way to show that Windows 7 is about entertainment, creativity and having the tools to produce whatever you want. Enter the 7 Second Movies competition, which put Windows 7 firmly hand in hand with entertainment and creativity in the minds of our audience.
Orange needed hard-working retail advertising to drive customers to store and to buy online. We created distinctive, attention-grabbing ads that cut through the clutter of the marketplace. See how we got customers to flood in-store to sign-up.
