We connect people and brands by creating ideas that are straightforward, elegant and compelling. Our digital expertise is key to capturing the attention of new, existing and hard-to-reach audiences, while delivering measurable results and significant returns.
Digital aquisition/ dialogue
Fiesta had come to represent all that was dull and uninteresting in its 30 year history. Wunderman set about reinventing Fiesta as a style icon by making it 'the Zeitgeist' (spirit of now). We invited our audience to upload images to Ford's own Flickr group, we drew live content from partners like Vogue, GQ and Last FM and we established a 'This is Now' blog. See what over 1 million visitors shared.
Football or rugby, which is better? This was the debate we were looking to ignite with our viral film featuring rugby star Josh Lewsey. See why BBC's Football Focus played the film in full and why over a million people viewed it online.
Microsoft asked Wunderman to help create a brand from scratch and take on the might of Google and Yahoo! in the search market. We determined the audience to target, a multi-channel launch campaign, online support for the prospective customer and a follow-up programme for prospects. See how we achieved the 12-month target in three months.
Xbox LIVE is the online service that allows gamers to play each other anywhere in the world. But why would you? To dramatise why gamers should subscribe, we invented the Xbox World Cup. Players could compete with other gamers in their country for the chance to represent their country in the Finals in Germany. See how we got 200,000 gamers signed up across the world.
adidas Missy Elliott Respect M.E.
Our insights revealed young females are wary of collaborations between musicians and brands. But they also have the desire to be creative and express themselves. We invited girls to enter a competition to become the new face of the Respect M.E. range. See why tens of thousands of girls signed up.
Orange needed hard-working retail advertising to drive customers to store and to buy online. We created distinctive, attention-grabbing ads that cut through the clutter of the marketplace. See how we got customers to flood in-store to sign-up.
