We're thirsty for insights and business intelligence that engage consumers and drive sales. From profiling and targeting to building and managing complex database systems, we offer a comprehensive range of services.
Data and analytics
We were challenged to change the game on a running and successful publication. Our strategy was to fundamentally redesign the personalised response device and tailor offers to all the key customer groups. See how by creating 21,000 different combinations we increased response by 20%.
Microsoft asked Wunderman to help create a brand from scratch and take on the might of Google and Yahoo! in the search market. We determined the audience to target, a multi-channel launch campaign, online support for the prospective customer and a follow-up programme for prospects. See how we achieved the 12-month target in three months.
Jaguar LAMP - Learning and Monitoring Predictor
Jaguar needed a tool that would allow them to track the performance of every aspect of their marketing activity. We created Jaguar LAMP. It gives clients a day-by-day insight into online and offline campaign performance, bespoke reviews of loyalty/defection behaviour and dealer conversion of leads.
