At Wunderman we believe in maximising the value of your customers’ journeys. For them. And for you. We do this through a process of mapping, influencing and measuring the network of conversations that lead to purchase.
With the advent of websites, blogs, social networks, apps and smartphones, consumers are constantly adapting the way in which they research and buy products. There is no single customer journey, rather there are a variety of emotional, logical and habitual touch points that can influence their decision to buy or not.
We maximising the value of your customers’ journeys by auditing and mapping the relevant conversion power of each of these touch points to reveal the best opportunities for you to engage and influence your audience along their dynamic paths to purchase.
Using the data generated we produce a visual ‘Tube map’ that we use as a blueprint for all your brand’s planning activities. This enables you to make informed decisions on where to invest (and where to disinvest) your marketing spend. And it allows us to define the expertise we’ll need to deliver the right solutions.
The kind of solutions that align to your customers’ way of thinking – building trust, relevancy and ultimately advocacy. Not just now, but for years to come.