We are Wunderman

At Wunderman we believe in maximising the value of your customers’ journeys. For them. And for you. We do this through a process of mapping, influencing and measuring the network of conversations that lead to purchase.

With the advent of websites, blogs, social networks, apps and smartphones, consumers are constantly adapting the way in which they research and buy products. There is no single customer journey, rather there are a variety of emotional, logical and habitual touch points that can influence their decision to buy or not.

We maximising the value of your customers’ journeys by auditing and mapping the relevant conversion power of each of these touch points to reveal the best opportunities for you to engage and influence your audience along their dynamic paths to purchase.

Using the data generated we produce a visual ‘Tube map’ that we use as a blueprint for all your brand’s planning activities. This enables you to make informed decisions on where to invest (and where to disinvest) your marketing spend. And it allows us to define the expertise we’ll need to deliver the right solutions.

The kind of solutions that align to your customers’ way of thinking – building trust, relevancy and ultimately advocacy. Not just now, but for years to come.

We place our clients’ customers at the heart of any engagement strategy


The Wunderman network UK

Wunderman, KBM Group & Blast Radius with customer in the middle

How we work

Mapping

We start every project by getting underneath the skin of your customers. We chart your complete brand/product experience, including the milestones that result in moments of inspiration and disappointment, through their eyes. Then we explore and analyse your business objectives, values, culture, category and competition. This combination of brand and consumer insights identifies the sweet spots where your shared ideal exists. This is the deeply held set of beliefs that you both hold, and it’s the foundation on which lasting relationships are forged.

Influencing

Our understanding of the key motivators that drive consumer behaviour and how brands can align themselves to these is based on our mastery of data. Social data, transactional data (online and offline) and cognitive data (knowing what the consumer is thinking and feeling). It’s this forensic understanding that allows us to create and deliver persuasive creative solutions that fall in line with your consumers’ way of thinking in the right places at the right times – wherever they are in the journey, from awareness to advocacy.

Measuring

In today’s economic climate it’s important that you establish clear measures of success before starting any project. How else do you know whether you’re wasting money or not? Our team of experts use bespoke technology to produce real time ROI management information that’s aligned to your specific business objectives. All our metrics are meaningful, clearly identified and are brought together in one place. At the end of every project we use the results to help define and map all future activity. In this way we continue to create experiences that inspire, and results that matter.

Our management team

We work well as a team, having amassed over 100 years' experience between us.

  • Julian Ormerod
  • Mike Iles
  • Stephen Guy
  • Josette James
  • Martin Conneen
  • Mel Cruickshank
  • Matt Batten

KBM Group: Data services

KBM Group is the global leader in knowledge based marketing solutions and is recognised year on year by Forrester as one of the top marketing service providers in the industry.

The consolidation of KBMG data practices into Wunderman provides the benefits of best-in-class data management and optimisation capabilities in an integrated, seamless and strategic fashion.

Allowing the Wunderman UK network to offer clients a broad, customisable spectrum of the data and marketing services that are critical to today’s digitally oriented marketing campaigns.

Carline Worboys, MD KBMG

+44 (0)20 7611 6392

Blast Radius: Digital Consumer Connection

With its unique blend of specialist strategy, technology and creative expertise, Blast Radius brings pure play digital expertise into the Wunderman UK network.

With a singularly online focus, Blast Radius builds meaningful relationships in an ever more complicated online media mix that is difficult to sustain and manage. They do this through a model called ‘the networked brand’.

Networked brands create and foster connections between all elements that make up your brand – communities, people, products, conversations, culture and media touch points with the ultimate online conversion point.

Julian Ormerod, MD Blast Radius

+44 (0)20 7170 6600